As I Am

As I Am is a celebrated haircare brand that focuses on enhancing the natural beauty of curly, coily, and wavy hair textures. With a dedication to providing high-quality, nourishing products, As I Am combines nature’s best ingredients to create haircare solutions that define, hydrate, and strengthen curls. The brand’s range includes shampoos, conditioners, leave-in treatments, and styling gels, all formulated to restore moisture, minimize frizz, and promote healthy, bouncy curls.
Embrace your natural hair with As I Am at Idivia Beauty Store and discover the secret to soft, defined, and nourished curls.

As I Am Coconut Cowash Cleansing Conditioner 454g

Original price was: $30.22.Current price is: $26.99.

As I Am Dry & Itchy Oil Treatment 120ml

Original price was: $25.57.Current price is: $23.02.

As I Am Hydration Elation Intensive Conditioner 227g

Original price was: $31.59.Current price is: $28.52.

As I Am Classic Curling Jelly Coil And Curl Definer 227g

Original price was: $26.07.Current price is: $22.77.

As I Am Dry & Itchy Olive Tea Tree Oil Shampoo 355ml

Original price was: $33.25.Current price is: $29.04.

As I Am Long And Luxe Strengthening Shampoo 350ml

Original price was: $29.99.Current price is: $26.80.

As I Am Olive & Tea Tree Oil Conditioner 355ml

Original price was: $30.39.Current price is: $26.46.